Advanced SEO Workshop Agenda

Students who attend the Advanced SEO Workshop will recieve new "working tool" in the form of a Prioritized SEO Action Plan that they can use in class to quickly identify and document dozens of strategic SEO related elements during their Web site review and evaluations throughout the 5-Day Workshop. The Prioritized SEO Action Plan is designed to easily and quickly capture dozens of points for future reference and ensure that students maximize the value of their training and information retention.

Beginning SEO Workshop Agenda
Advanced SEO Workshop - Agenda Day 1
Advanced SEO Workshop - Agenda Day 2

Advanced SEO Workshop - Agenda Day 1

• Stay out of trouble with the Engines - UPDATED SESSION
  • Discover which search engines and which Directories are most important.
  • Review all of the ways to get your pages indexed by search engines.
  • Learn the most effective ways to get your pages indexed and accepted
  • Advantages of Paid Inclusion and review the disadvantages.
  • Learn how to get your pages indexed - sequence of operation for maximum impact
  • How to monitor and benchmark your Web visibility and measure progress
  • How to ALWAYS stay out of trouble with the search engines.
  • Everything you need to know about working with Directories.
  • What's working right now with link reputation.
  • How to build powerfully legitimate link popularity all 100% white hat.
    
    
• Building Link Popularity
• What is "Link Reputation"
• Techniques for building Internal Linking structures
• How important is Google's PageRank?
• Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
• Hands-On Assignment finding your first set of links!
  
  
• Amazing Things Called Blogs! - UPDATED SESSION
  • Introduction to Blogging
  • The Power of working with Blogs
  • How Blogs work and advantages of Blogging strategies
  • Making the most of your Blog
  • Blog Search Engine
  
  
• Web Site Reviews
  • Each student is given a review for one of their sites on the big screen
  • Multiple suggestions and guidance for improving your visibility
  • Many new ideas and enhancements often originate from these sessions of high value brainstorming sessions
  • Each student gets a written SEO priority action plan 
    
  • Optimization process review time

• Latent Semantic Indexing (LSI)
• Major Search Engines
  • Find out what the search engines are looking for.
• NEW -Competitive Intelligence
• NEW -Personalization of Search
  • Learn how the engines are mixing things up a bit.
• Gain Exposure from Google, Yahoo! and Others in Just 24 to 48 Hours.

Group Problem Solving Assignments!

Here's your chance to measure your progress and see how far you have come
Answer questions, and student progress evaluation.

5:00 P.M. End of Day #2